OUR MARKETING SERVICES

Our small team of strategists, writers and designers has one goal: Offer practical content and marketing services that return noticeable, measurable results.

Our services can be divided into two main categories; Business Writing and Business Marketing. Our Business Writing offering is focused on creating quality written content and copy that can be used in your public relations function or as part of your general marketing actions. We believe that our writing quality sets us apart and we are one of the few marketing agencies that provides a full suite of writing services, from ghostwritten articles to promotional copy.

In turn, our Business Marketing function concentrates on the deliverables that will give effect to the content, whether it is in the media or at an exhibition stand.

If you’d like to discuss your marketing needs – or if you just need some advice – feel free to contact me.

Telephone – 074 263 5664

E-mail mark@beckmanmarketing.co.za

One of the most cost effective ways to promote yourself or your brand is to get other people to talk about you. We help develop a portfolio of interesting articles or story ideas, and then distribute it to the various media outlets and channels on your behalf.

  • Writing or editing of articles for various media outlets (print / blog / online)
  • Adapting of content into infographics, videos, pdf leaflets, etc.
  • Distribution of releases and articles to the media
  • Writing and editing of press releases and emergency statements
  • Advice on dealing with media and social media complaints or crises
  • Pitching of stories to print journalists, editors and radio or television producers
  • Arranging of press interviews, radio interviews, television appearances
  • Recording and producing of podcasts and podcast series

We write, design and implement content for all types of marketing collateral, from brochures and giveaways, to banners and information booklets. With your target audience in mind, we strive to ensure that the product message is communicated clearly and effectively.

  • Brochure and leaflet design, editing and publishing
  • Management, editing, writing and publishing of white papers, books, magazines
  • Copy writing for print advertisements and marketing campaigns
  • Script writing for videos / podcasts / speeches
  • Copy writing for events, banners and marketing collateral
  • Writing of profiles and bios for professionals and for companies
  • PowerPoint presentation design and copy editing

Are you using Social Media effectively? Are you speaking to your audience where they are? We’ll help you develop a Social Media strategy, then implement it by providing regular content for posts, including imagery.

  • Social media strategy development
  • Establishment or updating of necessary social media channel accounts
  • Writing and posting of content for LinkedIn, Facebook, Twitter and Instagram
  • Design of imagery for social media posts
  • Post boosting (paid) management and reporting
  • Reporting on Social Media performance, including tracking
  • Editing and management of professional LinkedIn profiles

E-mail marketing is a very important part of your Business Development strategy. There are great e-mail marketing and database management tools such as MailChimp and StampReady. We help set you up, segment your audience, and then design effective marketing e-mail campaigns.

  • MailChimp, Stampready, FloDesk, Everlytic Account Set-up and Management
  • Audience management and segmentation
  • Design (incl. writing) of e-mail marketing campaigns
  • Sending and reporting on e-mail marketing campaigns
  • Management of event invitations and rsvps via e-mail campaigns

Using the WordPress Content Management System, I can either design your website from scratch or update your current site. And if you only need copy or images for your website, then look no further! I only provide content that is SEO friendly.

  • WordPress website design and back-end management
  • Updating of WordPress themes, plugins and licenses
  • Updating of all content, banners, posts and images on WordPress based websites
  • Addition and renewal of domain security certificates
  • SEO content writing and keyword research
  • WordPress training

Be it advertising, a public relations campaign, exhibition stand, digital promotion or social media, I will manage and execute the campaign activation in its entirety. I also collaborate with experienced event activation specialists, exhibition stand builders and digital developers.

  • Event management and activation, including budget management
  • Event websites, RSVPs, ticket sales and promotions
  • Exhibition stand building and activation
  • Exhibition stand manning / hosting, including collateral
  • Exhibition stand training for staff (Identifying prospects etc.)